Square Marketing

Open your dashboard, choose who you want to reach, and press send—that’s the everyday flow with Square Marketing. Start by pulling in contacts from your POS, CSV, or website forms, then sort them into smart groups based on purchase history, location, last visit, or engagement. Create a steady stream of new subscribers with embedded sign-up forms and QR codes at checkout. Before your first send, clean your list, set preferred quiet hours, and let send‑time optimization and time zone delivery handle the timing so people see your message when they’re most likely to act.

Build campaigns fast without starting from scratch. Pick a layout, drop in products or promotions, and refine the design with the drag‑and‑drop editor. Store brand assets and PDFs in the library so your team always uses the latest visuals. Use free stock images for quick creative, preview on mobile, and run a spam check before launch. Schedule one‑off blasts, queue regular newsletters, or pipe blog posts straight to email with RSS. Publish your message to social channels at the same time, and spin up Facebook and Instagram ads from the same workspace to extend reach beyond your list.

Automations keep you visible without daily effort. Create a welcome series that fires after a first purchase or form submission. Send a birthday offer a week before the date, and set a win‑back note when customers go quiet for 30, 60, or 90 days. Recover revenue with cart reminders tied to your online checkout. Build drip sequences for onboarding or education with delays and conditions; add auto‑replies for new sign‑ups; and trigger messages from behaviors like link clicks or event registrations. Test subject lines, images, or offers with A/B testing, or run multivariate tests to compare bigger combinations across different audience slices.

Measure what matters and adjust quickly. Watch opens, clicks, and click maps in real time, and tie results to in‑store and online sales so you know which email actually moved inventory. Compare performance by segment, template, or send time, save your favorite reports, and export high‑intent audiences for follow‑ups or ad targeting. On the go, use the mobile app to approve, pause, or duplicate a campaign. For a busy storefront, push a midday special to nearby subscribers to lift traffic today; for ecommerce, sync audiences to Google remarketing for timely nudges. With a simple weekly routine—review results, refine segments, refresh content, and schedule the next send—you’ll keep a dependable pipeline of conversions across channels.